Acquisition

Find customers
who don't know
you yet

Build hyper-targeted audiences from 250M+ consumer records. Send direct mail to brand-new prospects — by location, income, interests, and more.

250M+
Consumer Records
180+
Targeting Filters
$0
Audience Building Fee
Location Portland, OR — 25 mi radius Geo
Income $75,000 – $150,000 Demo
Age 28 – 55 Demo
Interests Wine, Gourmet Food, Organic Lifestyle
Housing Homeowners only Property
47,832
matching households in your area

Audience building,
without the guesswork

Our progressive disclosure filter builder lets you layer targeting criteria until you've found exactly the right audience. Start broad, narrow down, and see your match count update in real time.

No list required. No data broker subscriptions. No upfront audience fees. You only pay when you send.

Try the Builder
Targeting

Precision at every level

Layer filters to build the exact audience you need. Powered by Data Axle's verified consumer database.

📍

Geographic

Radius around a zip code, specific states, metro areas, or counties. Reach the neighborhoods that matter.

👥

Demographics

Age, gender, household income, marital status, education level. Target the people most likely to buy.

🏠

Housing

Homeowner vs. renter, dwelling type, length of residence, home value. Match your ideal customer profile.

👨‍👩‍👧‍👦

Family

Household size, presence of children, age of children, number of adults. Perfect for family-focused brands.

🎯

Interests

Wine enthusiasts, outdoor recreation, health & fitness, luxury buyers, pet owners, and hundreds more.

💳

Purchase Behavior

Mail-order buyers, online shoppers, credit card users, catalog responders. Reach people who act on direct mail.

How it works

From zero to doorstep
in four steps

01

Define your audience

Set location, demographics, interests, and more in the audience builder

02

Choose your mailer

Postcards, handwritten notes, or greeting cards — pick the right format

03

Design & personalize

Use our editor with A/B testing to optimize your creative

04

Send & measure

Checkout and track responses, conversions, and cost per acquisition

Use Cases

Acquisition that works
for every industry

Wine & Spirits

Grow your wine club

Target wine enthusiasts within driving distance of your tasting room. Filter by income, age, and interest in wine and gourmet food to find your ideal new member.

eCommerce

Launch a new product

Reach demographics that match your existing best customers — without needing their data. Layer purchase behavior filters to find people who buy through direct mail.

Local Retail

Drive foot traffic

Set a tight radius around your store, target homeowners, and send a postcard with a first-visit offer. Simple, local, and measurable.

Subscription Brands

Fill your pipeline

Target households matching your subscriber profile. Use handwritten notes for premium brands or postcards for high-volume prospecting.

Postcards spread across a kitchen table with coffee cup and morning light

Why direct mail beats digital for acquisition

No ad blindness — Physical mail doesn't compete with 10,000 daily digital impressions.

No algorithms — Your mailer arrives. Period. No bidding, no throttling.

Higher trust — Tangible materials build credibility that pixels can't match.

Lower CAC — Our customers average 40% lower cost-per-acquisition vs. paid social.

Start Prospecting
Dashboard showing acquisition campaign performance metrics and ROI data

Acquire now.
Retain forever.

When acquisition brings in new customers, they flow into your connected platform. From there, winback.io's retention campaigns keep them coming back.

One platform. Two growth engines. The full customer lifecycle in one place.

Explore Retention →
Pricing

Simple, all-inclusive pricing

Postage, printing, processing, and audience data included. No hidden fees.

We'd never done acquisition direct mail before. The audience builder made it shockingly easy — we had our first campaign out the door in 20 minutes.
— DTC Brand Marketing Director

Acquisition FAQ

Our acquisition audiences are powered by Data Axle, one of the largest and most trusted consumer data providers in the US, with 250M+ verified records covering demographics, interests, purchase behavior, and more.
No. Audience building is completely free. You can explore, filter, and refine your targeting as many times as you want. You only pay when you send mail.
There's no minimum. Send to 100 people or 100,000 — it's entirely up to you. Volume pricing kicks in at higher quantities.
Yes. If you have a connected store (Shopify, Commerce7, Klaviyo), we can automatically suppress your existing customer list from acquisition audiences so you only reach net-new prospects.
When you connect your ecommerce platform, any purchases from recipients are automatically tracked. You'll see response rate, revenue, and cost per acquisition in your campaign dashboard.

Your next customer is
already out there

$150 free credit. No contracts. No minimums. No audience fees.

or request free samples →